9 Most Effective On-Page SEO Techniques For Your Online Business: 2019 Edition
Search Engine Optimization is the most important tool that your online business needs. SEO enables your business site to secure a higher rank in any search engine. This allows your website to draw in more organic traffic. The more traffic your website would register, the more profit your business will churn out.
Making your website rank above the rest isn’t an easy task. You need to employ Search Engine Optimization efficiently for that. There are various SEO services that can fulfill your SEO requirements.
In this article, we’ve listed a series of highly effective SEO techniques that you must follow in 2019. Using these on-page SEO techniques 2019, you can make your website reach your target audience and secure a high profit.
Before you proceed to learn about the techniques, make sure what your business needs and how it needs them. When you ascertain these, it becomes easy for you to apply them effectively on your website.
Go through the list that we’ve compiled below to get an idea about the best on-page SEO techniques:
Optimize the Titles Along With Headings and Sub-headings
This is one of the most basic yet highly effective on-page SEO techniques 2019 for your website. The content of your website plays a vital role in determining the ranking and subsequent traffic of your website. Therefore, make sure to optimize the content enough.
The first step to optimize your content is to place suitable titles, headings, and sub-headings. You must positively add trending and relevant keywords in your titles and headings. Compose the titles and headings in a way that the search engine gets a clue about what’s present in the content.
Also, divide the content into enough sub-headings. This allows the search engine crawlers to go through the pages smoothly. Optimized titles and headings enable the website to gain more visibility.
Optimize the Images
To make prevent your website pages from appearing boring, you need to add images and videos to it. However, they can take up a lot of space on your server. This means it would also take up more space on your viewers’ space.
So, the images would take up a long time to load on their devices. This would negatively impact the user-friendliness of your website. Users would prefer a site that loads faster on any device they use. Thus, you must add photos and videos only after compressing them accordingly.
There’re various tools in the market that allows you to compress photos and videos for your website.
Interlink Pages with Anchor Texts
One of the most efficient SEO techniques is to interlink your pages with other pages using anchor texts. Interlinking several pages within your website makes it easy for users to get relevant information promptly.
Make sure to use keywords in these anchor texts. This technique would ultimately make your website more user-friendly. You may interlink similar products or services that your brand offers using certain specific keywords.
So, next time you add fresh content, make sure to interlink them with other relevant pages on your site.
SEO techniques not only deal with page optimization but also site promotion. How can you secure higher ranking and better visibility if you don’t promote your website? Backlinks are the tool for your website’s promotion.
A backlink is a website link that your website secures from another website. By securing this, your website gets visible to the viewers visiting the other website. However, you must be careful while getting a backlink. The source of your backlinks must be genuine and authentic as such backlinks are extremely powerful.
Create Social Media Handles for your Business
Social media is a massive platform for your brand’s promotion. Billions of your potential customers and target audience use one or the other social media platform to promote their business or brand. You must, therefore, create a business handle on all the available social media sites.
With the help of these handles, you can communicate with your buyers in a better way. You can understand what they want and what they’re searching for. You can keep them updated about sales and services and other future brand engagements.
Use an SSL Certificate
Cyber attacks and security breaches have become quite frequent for the last few years. Therefore, having an SSL certificate has become mandatory to acquire a higher rank on a search engine. SSL certificates act as a security umbrella. They protect your site from harmful IPs and spams.
If you use professional SEO services, they’d provide you with one. Otherwise, there are some free software programs in the market for you.
Increase the Loading Speed of your Site
To attract more traffic on your website, having a good ranking isn’t enough at all. You’ve to make sure that the website is user-friendly. There are many factors that determine how user-friendly a site is.
One of the factors is the loading speed of the website. You have to be careful while designing your website. Make sure that the website has a good loading speed on any device type of device. If your website has poor loading speed, identify the factors that are causing this issue.
Generally, if there are many sliders and extensions, then your website loading speed can falter. Get rid of such elements that drag down the loading speed of your website.
Develop Mobile-friendly Websites
One of the many factors that Google considers while website ranking is how mobile-friendly the website is. According to a recent survey, more than 70% of internet users today use mobile devices. So, if your website isn’t mobile-friendly, you’d lose out on a huge chunk of customers.
Thus, you need to be careful while developing your business website. When your website is mobile-friendly, you can be sure of pooling in more organic traffic.
Track your Website
This might sound useless but one of the effective on-page SEO techniques 2019 is to track your own website. Keeping a track of your own website is useful in many ways. It allows you to check the volume of traffic that your website is attracting on a daily basis. If you’re not getting sufficient traffic, you can investigate the factors responsible for it.
Also, you get to learn which of the SEO techniques are working positively for your website and which aren’t. Depending on this, you can take necessary actions that would ultimately help your business to progress.
Tracking your own website is an important task to improve the website. Now, if you do not want to hire professional SEO services, you can avail of various free tracking tools. You might make use of the Google Search Console and Google Analytics to keep a tab of your daily traffic.
To conclude, the digital marketing strategy is swiftly replacing the conventional method of marketing. More and more businesses are becoming online each day. The competition is rising each day. So, if you wish to stay ahead in this game, then you’ve to apply the best on-page SEO techniques 2019.
These techniques will ensure that your online business gets the success and profit that you want. We hope that this article will be helpful to you. If you have any suggestions or feedback about the article make sure to communicate with us through the comment section.